Privacy Policy

Last updated: January 2026

Welcome to Terra Firma Grove. Your privacy matters to us. This Privacy Policy explains how we collect, use, and protect information when you visit terrafirmagrove.com (the "Site"). By using our Site, you agree to the practices described below. If you do not agree, please discontinue your use of the Site.

1. Who We Are

Terra Firma Grove is an independent home goods affiliate website. We curate recommendations for furniture, decor, and household essentials, and we earn commissions when readers purchase through links to third-party retailers. We are the data controller for information collected through this Site.

2. Information We Collect

2.1 Cookies and Similar Technologies

Cookies are small text files placed on your device when you visit a website. We use the following categories of cookies:

Essential cookies: Required for the Site to function properly, including page navigation, security, and remembering your cookie preferences. These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with the Site, such as which pages are visited most often and how readers move through content. We use these insights to improve our recommendations and layout. Analytics cookies are only set with your consent.
Affiliate cookies: When you click an outbound link to a retailer, the retailer may place a cookie that allows them to attribute a subsequent purchase to Terra Firma Grove. This enables us to earn a commission at no additional cost to you. We do not control the content or duration of these third-party cookies; please review the retailer's privacy notice for details.

You can manage cookie preferences at any time through our cookie banner or your browser settings. Disabling certain cookies may affect Site functionality.

2.2 Usage Data

We automatically collect limited information about how you use the Site, including pages viewed, time spent on pages, referring URLs, search terms used to find us, and the links you click. This data is aggregated and used to improve content quality and user experience.

2.3 Device and Technical Information

When you visit the Site, we may collect technical details such as your IP address (truncated where required), browser type and version, operating system, device type, screen resolution, and approximate geographic region. This information helps us maintain Site security, troubleshoot issues, and deliver content optimized for your device.

2.4 Newsletter Email Address

If you choose to subscribe to our newsletter, we collect the email address you provide. Newsletter signup is entirely optional and based on your explicit consent. We use your email solely to send curated home product recommendations, seasonal guides, and occasional updates from Terra Firma Grove. Every email contains an unsubscribe link, and you may withdraw consent at any time.

3. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and secure the Site
To measure traffic and improve our content and recommendations
To process affiliate referrals and track outbound link performance
To send newsletters to subscribers who have opted in
To comply with legal obligations and respond to lawful requests

4. We Do Not Sell or Trade Your Personal Data

Terra Firma Grove does not sell, rent, trade, or otherwise transfer your personal information to third parties for their marketing purposes. We do not share your data with data brokers. We only share information with trusted service providers (such as analytics platforms and email delivery services) who process data on our behalf under strict confidentiality obligations.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases under the General Data Protection Regulation:

Consent: For non-essential cookies and newsletter subscriptions. You may withdraw consent at any time.
Legitimate interests: For maintaining Site security, preventing fraud, and analyzing aggregated usage in a privacy-respecting manner.
Legal obligation: Where processing is necessary to comply with applicable law.

6. Your Rights Under GDPR

If you are a resident of the EEA or UK, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data ("right to be forgotten")
Restrict or object to certain processing activities
Request data portability in a structured, machine-readable format
Withdraw consent at any time without affecting prior lawful processing
Lodge a complaint with your local data protection authority

7. Your Rights Under CCPA

If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) grants you the following rights:

The right to know what categories of personal information we collect and how it is used
The right to request deletion of personal information we hold about you
The right to correct inaccurate personal information
The right to opt out of the sale or sharing of personal information (note: we do not sell or share personal information as defined by the CCPA)
The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the details in the "Contact Us" section below.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy. Newsletter subscriber data is kept until you unsubscribe. Analytics data is typically anonymized or aggregated within 14 months. Technical logs are retained for a limited period to support security and troubleshooting.

9. Third-Party Links and Services

Our Site contains affiliate links and references to third-party retailers, advertising partners, and service providers. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third party you interact with through our Site.

10. Children's Privacy

Terra Firma Grove is intended for adults interested in home goods. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

11. International Data Transfers

If you access the Site from outside the country where our servers are located, your data may be transferred internationally. Where required, we use appropriate safeguards such as Standard Contractual Clauses to protect your information during such transfers.

12. Security

We implement reasonable technical and organizational measures to protect the information we collect against loss, misuse, unauthorized access, and disclosure. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you through the Site or by email.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us through the contact form on terrafirmagrove.com. We aim to respond to all legitimate inquiries within 30 days.